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SMS sender scheme expanded

The Office of the Communications Authority (OFCA) announced today that the SMS Sender Registration Scheme is now open for application by all sectors to further help the public verify the identities of SMS senders, with a view to combatting SMS fraud.   Apart from further opening up the scheme, the OFCA said it welcomes public and private organisations from various industries with a practical need to communicate with customers or clients via SMS to join the scheme.   Under the scheme, only registered senders are able to send SMS messages using their registered SMS sender IDs with the prefix “#”. All other SMS messages with sender IDs containing “#” but not sent by registered senders will be blocked by the telecommunications networks.   As such, the public can easily identify whether an SMS message is received from a registered sender by the prefix “#” in the SMS sender ID.   The OFCA reminds citizens to stay highly vigilant when receiving SMS messages from unknown sender

Business fund upgraded

The Trade & Industry Department today announced enhancement measures for the Dedicated Fund on Branding, Upgrading & Domestic Sales (BUD Fund) in support of enterprises’ business development to be rolled out in three phases from tomorrow.   The BUD Fund’s geographical scope will be broadened progressively from 20 economies with which Hong Kong has signed Free Trade Agreements to 37 economies with which Hong Kong has signed Free Trade Agreements and/or Investment Promotion & Protection Agreements.   In the first phase starting tomorrow, the BUD Fund will additionally cover Japan and Korea, and the cumulative funding ceiling per enterprise will be increased from $4 million to $6 million.   The department noted that the enhancements will further help enterprises develop more diversified markets by utilising the better investment protection under the Investment Promotion & Protection Agreements. More funding support will also be provided for enterprises to capture the business opportunities brought about by the country’s dual circulation development strategy.   Call the fund's secretariat at 2788 6088 for enquiries.
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